Search Engine Optimization

Being placed in the organic listings is one way to increase revenue. For one thing it does not cost anything when someone clicks on these listings and secondly people are 72% *(source from Getting Noticed on Google) more likely to click on an organic listing than pay per click. Organic listings are unique in that they are voted into position using algorithms based on inward links, content, keywords, title text, meta tags and many more.

How to optimize a website

There are many factors that you can control to increase the popularity of a website. Below is an outline of things to consider.

Content:
Have great content. This is number one! You are writing for the audience but also the search engines. If there is great content return visitors will increase the ranking in organic search results. If the content is informative and useful to people, then they are more likely to bookmark your website in there browser. An online presence will leave a first impression. You have just a few seconds to grab the attention of your customers before they decide to move on to the next website. Take advantage of our Search Engine Marketing (SEM) and spiff up the quality content on your website.

Title Pages:
Title Pages - Make sure the title pages filled out and are relevant to what is on the page. A title appears in the top left corner of your browser. It also gives a summarized glace of the page that you are looking at. Many search engines will look at these and if they are written well it will improve the quality of the search results.

Meta Tags:
Meta Tags - Meta tags include; meta keywords, a meta description, and the title page (see above). Keywords are words that the user is most likely to search for and also should be relevant to what is on the page and overall theme of the site. Nowadays meta keywords are given less weight because of spamming. Web developers found that repeating keywords over, and over in the meta information (and body) would increase the organic listing results. This is known as a black hat technique and the complex algorithms of Google™, Yahoo®, MSN™ and Ask.com™ are able to decipher this and can blacklist your website from ever appearing in the organic listings. Do not use this method. Meta descriptions are a brief overview of what is on the page. See the example below.

Alternate Text Tags:
Alternate Text Tags - An alternate text tag (alt tag) is a written text description of an image. Imagine a website without any images and all you could see is text. A search engine does not know that the grass is green, in an image so you have to describe it through the alt img tag. This is also great way to place keywords into your website.

Examples of past work include:

Crandall.com
Optimized for the keyword "pail fillers". This business creates manual and CNC automated machines used for filling pails, drums and more.

Ventless-Gas-Logs.com
Owned by Recreational Warehouse in Buffalo, NY this site was optimized for "ventless gas logs".

EconomyExterminators.com
Updated meta information, keywords and page titles for Search Engine Optimization.